Giving a fashion store, a brand name is usually a proud moment for any fashion designer
or retailer. Choosing clothing brand name ideas is not just a way for merchants to
connect with customers, but it can also be a way for them to leave personal legacies.
I might be showing my age, but remember Roca Wear? That brand name is part of Jay-Z’s and Damon Dash’s personal legacies.
But as empowering and easy as that may sound, choosing a brand name is not just a
walk in the park. Many variables come into play, such as the gender, age, or community
you are trying to appeal to, and adequate and sometimes expensive research must be
done before settling on a permanent name.
The importance of selecting a distinctive brand name in the clothing industry can never
be over-emphasized. Because, without one, people may fail to recognize your clothes and misidentify you for a generic clothing shop, which is absolutely bad for business.
However, before we get to the nuts and bolts of this article, which is giving you a few clothing store name ideas or showing you how to come up with a unique one of your own
making, there are four important points you should take into consideration when
choosing a brand name for your beloved project.
How To Choose a Fashion Brand Name
The brand name is for life
Firstly, you must treat the brand name you will choose as if it were permanent. True, you can always rebrand along the way, but if there is anything history has taught us, change is expensive and can have unintended consequences that include confusing your customers.
As a matter of fact, it’s a good idea to know from the get-go the customer base you are trying to appeal to and do adequate research, including face-to-face interviews with people to see if they like your proposed brand name.
You can even ask your community members to give you a clothing store line name ideas and then choose a name similar to that one that comes up the most.
Be wary of legal implications
Secondly, there are legal concerns to consider when you are choosing a name. It’s
important that you check if there is no other company or individual that has claimed your
brand name or logo for themselves.
Using someone else’s trademarked items for your own business can have serious legal consequences. In this day and age where you can find anything on the internet, ignorance is no longer a valid excuse.
A quick search in the government trademark database for availability is crucial before
you settle for a brand name. Consider trademarking your brand name, too, as a registered
name exudes professionalism.
It’s also important that the brand name you choose is not different from your shop’s
domain name to avoid confusing your customer base.
The emotional value of the name should be high
Thirdly, the name you choose must have some emotional value to your customer base.
Ask yourself what comes to mind when customers see your logo or brand name in an
advert or on a billboard. Does the name connect them to a place, an idea, or a status?
Consider two of the most famous football teams in the world, Barcelona and Real
Madrid. The two teams are named after two great cities of Spain where they are based
and have an infamous decades-old rivalry fueled by political tensions.
Do you think any of the two teams get a lot of profit from selling merchandise like soccer jerseys and jackets from the city it’s rival is based in? Your guess is as good as mine.
In choosing a name for your store, you must make sure you are not alienating a section of your potential customer base by not considering the history and present realities.
cHECK FOR YOUR PROPOSED BRAND NAME’S NEGATIVE ASSOCIATIONS
Last but not least, check for negative associations of your chosen brand name. The
name might look innocent on paper but look similar to strange words that might damage
Make sure your brand name can in no way be linked to racist or homophobic terms or words that seem to prejudice any religion. A winning brand identity is one that does not appear to discriminate against anyone in any way.
Below we list some of the considerations you must look into when you are choosing a
brand name for your store and give you examples of brand names you can use.
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Use the names of people
The simplest way is to use your name as a brand name. This is especially good if you
are your store’s valuable asset; that is, you are actually the reason people are forking
their hard-earned money to buy clothes in your store’s catalog.
Christian Dior is a good example of using your name as your store’s brand
successfully. His haute couture designs for the wives of Nazi officers and French
collaborators in the late 30s and early 40s created a buzz in the fashion world so much
that, after the war, he declined invitations to work for established entrepreneurs and
designers and proceeded to build his own store with his name from the ground up. (And
what an empire it has become).
However, if you have a fledgling name in the fashion industry, you can still use your
name if that is important to you, but there are some conditions. For one, your name
should have a nice sound to it.
A name with many syllables or one that doesn’t rhyme well might not stick in the minds of your customer base. If your name doesn’t flow well, try using parts of it instead. You can use your surname only or if still, that doesn’t work, opt for initials.
If the fashion gods have rejected everything and anything that has
anything to do with your name, you can try using a relative’s name instead.
Recent success stories of people using their relative’s names as brand names are
Beyonce’s now discontinued House of Dereon, named after her grandmother, or the
trendsetting Ivy Park brand, a collaboration with Adidas, named in part after her daughter
Also, there is the Los Angeles-based company Rodarte, which gets its name from the
maiden name of the mother of the fashion’s two founding sisters, Laura and Kate
References To Geographical Locations
Another brand name idea is to use the name of a country, city, or town. This one will
not only surely endear your brand with the residents of the place you named your
clothing store after, but if the place has a great reputation in the fashion world, it will also
add value to your merchandise in the eyes of your customer base.
But ALWAYS remember: It’s hard being both a name and a brand. A misstep, a bad
personal reputation, or a scandal can cost your fashion label immensely. (Remember the
Dolce and Gabbana gay rights scandal?)
Name Your store after an ideal or movement
In fact, naming your clothing brand or line after an ideal or movement that you support can also be a good move for your business. A good example would be the Black Lives Matter Movement this year, which saw thousands of people protest against the racial inequalities still prevalent in society in this day and age.
The movement’s founders began selling merchandise with the movement’s clenched fist logo to fund the protests and bail for incarcerated participants, and they sold like hotcakes.
Consequently, many online stores named Black Lives Matter or with various wordplays
of the movement’s name in their brand names sprouted all over the internet selling
various merchandise including the infamous beret.
Although shops that sold African-themed clothing not named after the movement had a
boom in sales during the protests, which goes to show the power of an idea as far as
fashion is concerned.
Such movements are good for ephemeral online clothing store names though as they
usually only last for as long as the movement is on everyone’s lips.
My sister’s friend Etsy shop wasn’t getting as much business as she
hoped for until she decided to rebrand. Giving her shop the tagline “For Millenials by
Millennials” really changed her fortunes.
In Fact, she claims she is getting even more middle-aged customers (that don’t fall in the
millennial age-group) then she was getting before the rebranding.
I mean, seriously, who doesn’t want to be associated with a generation that has changed the planet’s face with astonishing technological and scientific innovation and a more liberal mindset.
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Name your Fashion brand after mother nature
Finally, you can also name your brand or clothing line after something found in nature.
This could be the seasons of the year, animals, natural resources, or even stars.
For example, having an autumn line could see a boom in business during the fall. You could
even name the brand after the material that forms the fabric, especially if it is rare and
savored (like silk, pearls, or minks) to further boost authenticity in the eyes of your
Clothing Brand Name Idea List
Unique Clothing Brand Name Ideas
Here are examples of unique clothing store names (all checked for availability) you can adopt for your store based on the names of towns, cities, or countries:
- Alcazar Boutique (A Historical and highly aesthetical castle in Spain)
- Afrosensation (could definitely appeal to my African American fashionistas)
- Italia Boutique (Roman Region)
- Afroconnexion Mirage (great for stores selling African print)
- Bavaria Apparel or House of Bavaria (Bavaria is a German region, and nothing screams “durable” than German merchandise)
- Sicilia Apparel or House of Sicily (nothing is more connected with Italy in popular culture than this island)
- Mezquita Flannel (a famous former mosque in Spain)
- Parisienne Apparel for Women (means a Paris girl or woman, a demographic known worldwide for their astute fashion sense
- Persian Flannel (A great ancient civilization known for its people’s exotic beauty and taste in what is now Iran)
- Vilanova (City in Porto, Portugal known for its wine caves)
- House of France (inspired by South of France, a popular tourist destination)
- Styles of Promenade (promenade means a paved public walking, which could translate to styles for walking or comfort)
Clothing Brand Name Ideas
- Big Swag
- Fresh Juniors Clothing
- Senior Year The Brand
- Intimate Day Fashions
- Love Line Apparel
- SunKissed Clothing
- On The Market
- Over the Hill
- Aqua Snow
- Against The Grain
- Among Us
- It’s SAFE
- Underground Rags
- Red Rebel
- Be Treasured
- Rocking Around
Urban Clothing Store Name Ideas
Here are examples of urban clothing store name ideas, as well as names of ideals or movements you can use for your fashion store.
- GenZ Apparel (Although this fresh age-group is fodder for jokes in popular culture, they are known for their extreme spending habits and great taste)
- Renaissance Loungewear (an ancient art movement)
- Lawful Gear
- Twisted Apparel (aren’t we all sometimes?)
- Wild and Hip Boutique
- It’s a YASS!
- Wake up Like This
- Hot Threads
- In the Line of Duty Outdoor Gear
- Liberal Femina Boutique
- Executive Women Apparel
- Modest Lady Lingerie
- Pride Style
- Me Too Fashion and Styles
- The Misses Boutique
- Rockin Styles for Tots
- House of Mystic
- Downtown Classics and Fashions
- Haute Couture on the Boulevard
- Orchid Fashion
- Billionaire Babes
- 2 Complexed
- Outta This Universe
- The Walk Way
- Alley Fashions or Apparel
- Fresh MidWay
- Giving Traction
- Cop It Styles
Online Clothing Brand Name Ideas
Here are examples of online clothing brand name ideas derived from mother nature that you can use for online clothing brand names.
- Ataraxia Apparel (means peace of mind)
- Red Venus Boutique (a planet named after an infamous goddess of love and beauty)
- The Silk Studio (silk fabric is exotic and loved everywhere)
- House of Pearl Boutique (pearls! Do we need to say more)
- Almandine Flannel (beautiful exotic stone. Other examples: Cinnabar, Amazonite, etc.)
- Clover Flannel
- Diamond Intimates Boutique (No explanation needed)
- Lynx Strides (a rare and beautiful cat)
- Little Amber Boutique
- Blue Waves Apparel
- Open Shores Lingerie
- The Constellation
Street Clothing Brand Name Ideas
Here are the examples of street clothing brand name ideas that you can use for your fashion brand.
- Keep It Fresh
- By The Code
- No Snitches Only Stitches
- Got The Drip
- Bringing It
- The Wood
- Final Destinations
- Cloud Nine Styles
- Boss Baby
- Side Pieces
- Only Dimes
- Alphabet Boys Clothing
- The Stem
- Roll It Up Fashions
- O.A.N. (On Another Note)
- It’s Laced
- That’s On Me
- 69 Ways
- 1 In a Million
- The Squirt
- Uptown Lady
- Code of Silence
- The Street Code
Are you thinking of starting a clothing line or brand? If so, own below in the comments
section tell us your proposed brand name if you have it and how you came up with one!
I would love to hear your ideas!