HAVE YOU EVER PONDERED HOW TO START YOUR OWN LEGIT MAKEUP OR COSMETIC LINE WITH NO MONEY?
The makeup, cosmetics, and fashion industry are currently at their peak points, with multiple celebrities such as Kylie Jenner, Rihanna. And more are rushing to put out their lines of makeup.
But it’s not just celebrities who recognize the profitability nature of the makeup industry. Multiple small businesses and online makeup brands pop up daily, each trying to secure their own position in the market.
How to Start Your Own Makeup Line
If you’re interested in trying out new looks, or doing it on others, investing in your own cosmetic line can benefit you. But you can’t just hastily jump right into this decision. A practical and strategic business plan is required to execute this process and lead you towards the path of success.
This includes figuring out the products, and the best cosmetic brand name, and most importantly, the costs associated with starting your makeup brand.
So the question is, how to start a makeup line or cosmetic line with no money? To put it simply, it is next to impossible to create a makeup brand or cosmetic line with no money. However, we will be mentioning a few tips and guides that can help you minimize any costs and risks associated with starting a new makeup line.
Developing the right cosmetic products
Intensive and in-depth market research needs to be carried out to ensure that the products you aim to develop are highly demanded. As well as satisfy your target customers’ needs, and, therefore, sell well.
An effortless and efficient way of getting a brief idea of what consumers want is by going on Amazon or any other online website and going through the best selling makeup products. Later on, you can then study these products, what makes them unique, why customers highly demand them, etc.
Sites such as Google Trends are also a nifty tool that can help carry out your research. You can also get innovative and develop a completely new and unique product. Or you can simply reinvent a product that most individuals love.
The makeup industry is highly competitive, and developing products that won’t sell will further increase your costs instead of cutting them down.
Start Out Small
Have you ever heard the phrase “you have to crawl before you walk”? The same thing applies to starting your own makeup business. Most successful makeup businesses started with a handful of products or focused on one particular niche of makeup.
Keeping it small and simple to start off will enable you to test the market and minimize the cost and risks of developing a makeup line. Focusing on a few products (no more than 4) will allow you to put your utmost attention to those products only.
This will enable you to develop a perfect cosmetic line, focusing on the nitty-gritty details and making sure that your end products are flawless. This will also reduce waste of time, effort, and energy by diverting your attention to products that require those resources.
You can always start out by launching a new line of lip glosses or lip colors, eyeshadows, whatever is highly desired by your target market. Shopify has many great tips on Specializing in a niche that will lower your costs and help you gain more attention from customers who are particularly fond of products in that niche.
This is one of the most important steps on how to start a makeup business
One of my favorite Instagram makeup influencers and entrepreneurs is SupaCent (Raynell Steward). Supa started her makeup line, the Crayon Case while working as a waitress and housekeeper. I’m sure she didn’t start off with millions to invest in her own products. However, she kept grinding and stayed the course. And her hard work paid off; According to Essence magazine, she made a million dollars in 90 minutes!
And she continues to run one of the most lucrative cosmetic lines in the makeup industry. So starting your own makeup line or cosmetic line with little to no money can be accomplished.
Create your own product formula
Instead of searching up “how to find a lab to make makeup” on Google, take the matter into your own hands. Formulate your own products and significantly cut down on the costs of starting a new makeup brand.
This tip can be a little tricky to master but is recommended for those individuals who might be on a low budget. Hiring a chemist or a professional to develop a formula for your products can be quite expensive and goes against the entire idea of “how to start a makeup line with no money.”
Although formulating your own products will cut down your overall costs, it also has a few drawbacks of its own.
Firstly, if you’re new to the industry and have zero knowledge regarding chemistry and formula, it will take you some time to master the art of formulating your products. This could roughly be a few months to a few years.
Once you have gotten the hang of formulating your own products, it is time to perfect them. This includes adding finishing touches to ensure these artisan products are safe to use and long-lasting. You will also have to go through the painstaking task of researching all the safety guidelines for developing makeup products and ensuring that you follow each one of them.
Now, for those not interested in creating their own secret makeup formula, a makeup line or cosmetic line can use private label cosmetic manufacturers. Private label cosmetic manufacturers produce makeup and cosmetic products manufactured and offered to other companies under their own brand.
Private label manufacturers are great for those who want to start a makeup line with little to no money. Some advantages of using private label cosmetic manufactures are;
- Low Order Minimums
- Fast Production
- No Product Development Cost
When using private label manufacturers, you decide the line of cosmetics and colors you are interested in. Besides, you add your own brand name and label design to the products. For a list of makeup, vendors click here.
Make your own makeup line labels
More important than the makeup itself is the packaging of the cosmetic line. Things such as the bottles, the boxes, and the labels your makeup will be encased inside. Pretty and cute packaging is what draws in customers. These aspects will most likely persuade them to buy your products, even if it does end up being for aesthetic purposes.
Product packaging is key when it comes to selling consumer goods. However, packaging could get costly.
Websites such as Canva, or great for designing labels, logos, and flyers, just to name a few. There are multiple font and image options available that one could use to make their own unique label for their makeup or cosmetic lines.
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This label will identify your makeup brand, so it is of utmost importance to make sure that it is innovative and unique. Something that appeals to the eye of your target audience. It is also essential to make sure that it is somehow linked with the products you are selling. This is one way of demonstrating how your makeup products are superior and better.
If you’re unable to generate a label on your own, you can hire a cheap designer to help you form cute packaging. You can find cheap graphic designers on sites such as Fiverr. Another option is to make use of design contests.
Design contests include designers from all over the world sending over their designs based on a prompt. They are relatively inexpensive and have proven to be quite helpful for those who opted for this option.
How to Market a Cosmetic Line
Your target customers will only be buying your products if they know about their existence. Most entrepreneurs don’t realize it, but marketing is key when starting a business. Since the cosmetic industry is a highly competitive one.
It is a good idea to you need to derive strategies that are attention-grabbing and incite interest in your target audience, which means that your target customers should be motivated enough to purchase your product.
The most cost-effective way of doing this is by selling your products on your own online website. Building a website isn’t very difficult and is cost-efficient when done with the correct hosting company.
Makeup companies can also use social media platforms such as Instagram and Youtube to build consumer awareness. Marketing through the sharing of social media posts and word of mouth on these is virtually free of cost.
Shopify has many helpful tips on how to market your cosmetic line and creating an online store.
Another way of marketing is by setting up kiosks in malls or places where your target market may frequently visit. When it comes to marketing, it is important to know your target market. This will enhance your ability to develop and strategize your marketing campaigns more efficiently.
How Much Does It Cost To Start A Makeup Business
According to Vogue Business, it can cost at least 1.5 million to fund the first 12 to 18 months of a beauty brand. However, what ordinary person has 1.5 million dollars to start their own makeup business. That’s why you’re searching for ways to start a makeup line with no money, right!
But don’t lose hope. That number is based on companies who are looking to launch multiple products at one time. This is why the above-mentioned tip about starting small is so critical.
Focus on lowering cost by finding investors, and offer them a piece of your new company in exchange for services. Also, try to do as much as you can for your cosmetic business on your own instead of hiring outside help.
According to Freshbooks.com, there are ways to find funds to help you fund your business venture. Such as checking out websites such as the Small Business Administration to search for entrepreneurs’ grants and loans.
Although some expenses may seem necessary and offer some value to your business, they aren’t. Effective cost management will ultimately help guide you on how to start a makeup line with little to no money. Useless expenses such as extra furniture for your workspace, or a high-end laptop, will simply add to the expenses and are not worth investing in.
Only costs that are directly associated with manufacturing makeup products should be considered initially. It is not that costly to become a legal business, as long as you know how to manage your costs effectively.
Final thoughts on How to Start A Makeup Line With No Money
The above-given tips are a few ways on how you can start a makeup line with no money. Such suggestions have been tried and tested by other small businesses. Starting a business, especially one in a highly competitive industry, will not guarantee you instant profits. The process will be slow, but it will be worth it. Once your products grab your customers’ attention, and as long as they are of good quality, the profits will start to roll in.