Hey there! Are you a new blogger who needs tips on writing a blog post? Or help trying to figure out how to properly format your blog post? Well, today, we are going to discuss how to write a blog post that will keep readers on your site.
In my Facebook group, Blogging Boss Chics, new bloggers often ask me, how can they format their blog posts, so that their readers will stay engaged, and return to their site.
What is a blog post?
A blog post is simply, an article that is written for a blog. A blog post typically or can contain, videos, photos, and infographics.
How to write a blog post
One huge mistake I see when reading blog posts, is long paragraphs. Let’s be real, if I see super long paragraphs, I’m exiting quickly. So with that in mind, I always limit my paragraphs to no more than three to four sentences when writing a blog post.
Because most people are reading on mobile devices, and tablets, making large paragraphs seem overwhelming.
In addition when formatting your blog post, you want to break up the post using visual content, such as a beautiful photos, an ad, or a video.
According to neilpatel.com, articles with visual content receive more than 94% more views, than those without. That’s huge right!
Easy to Share
In order to increase your blog traffic you need readers right? This means, you need the readers you currently have to share your blog post. But how can they share it, if your social icons, are not easily located?
Most bloggers use plugins such as Shareaholic or Simple Share Buttons, that will allow their posts to be easily shared to social sites such as Pinterest, and Facebook. However, for your content to be shared, you want to create graphics or pins. Bloggers can create pins, and graphics using sites such as Canva, or Picmonkey.
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In fact, another great way to make content easier to be shared is to place social icons, at the top and bottom of the post.
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Blog headlines typically consist of ;
- h1 this size is typically reserved for main titles
- h2 for subheading and section titles
- h3 for subheading and paragraph headings
When writing a blog post, you also want to be mindful of your heading sizes. Typically I do not use large size headings within my blog post. I like to use h3 and h4 size headings. I’m not an SEO expert, but I do know using the wrong heading size can hurt your SEO efforts. Read about the effects of heading sizes and SEO from the experts here.
Related Content: 80 Blog Post That Will Actually Help You Blog
When formatting a blog post you always want to be mindful that most people are using mobile devices. This is why it is crucial to make sure your blog post are formatted in a way which is user friendly.