How to Create A Beauty Blog and Earn Money in 2021- A Step By Step Guide for Beginners
Nowadays, people with absolutely no technical experience are also starting an online blog. There are more than 500 million blogs in the US, and that number grows day by day.
Because of the numbers I just shared with you, one might think that the beauty blogging niche is too saturated. However, just because the blogging industry is growing faster than others, there are many excellent opportunities for beauty bloggers.
If you are wondering how to start a beauty blog, you’ve come to the right place. Beauty blogs are one of the most trending types of blogs that people are starting online. The beautiful thing about blogging is it allows people to showcase their passion and creativity.
If you want to discover how to start a beauty blog, follow the steps below;
Beauty Blog Meaning
Before we dig into how to start a beauty blog. Let’s talk about what exactly is a beauty blog.
What is a Beauty Blogger
A beauty blogger talks about various topics such as makeup, trendy hairstyles, skincare products, and pretty much anything else that falls under the beauty category.
A blogger in the beauty niche will typically write about these topics using a blog or a vlog. And not to insult your intelligence, but a vlog is typically short videos posted on social media platforms such as Instagram, Youtube, or Facebook.
Whereas a blogger will create beauty-related content on a personal website, usually a WordPress site. We will discuss more in-depth how to create a personal website for a beauty blog a little later.
How To Create A Beauty Blog-The Step By Step Process to Starting a Successful Beauty Blog
When I started The Rich Girl Blog, I had no idea where to start. I followed many tutorials to help me get started, as I think many new bloggers do. But don’t worry, I will show you the best way to start a beauty blog.
Choose a Beauty Blog Niche
Beauty blogs are mainly focused on topics related to beauty. However, this topic is too broad. If you want your blog to be successful, you need to avoid being too general. You should pick a focus or niche for your beauty blog.
The term niche just means the topic in which you will blog about. The niche of a blog can sometimes affect how much money a beauty blogger can make. In fact, there are various types of niches in the beauty blog industry.
It’s best to always concentrate on one or two topics at first. Once your blog starts to grow and you are getting in the swing of things, go ahead and add additional beauty topics to your website.
For example, if your beauty niche is skincare, people will be more interested in watching your videos if they know all your videos are on skincare. That is because consistency establishes authenticity and trust.
Some people will not follow someone who talks about one topic one day and another topic the next day.
Beauty Blog Niches
You can choose from the following beauty niches when starting a beauty blog:
- DIY beauty products
- High-end fashion
- Minimalist beauty
- Affordable beauty
- High-end beauty
- Cruelty-free or vegan beauty products.
Select a platform for blogging
Once you have established your beauty blog’s niche and focus, it’s time to choose a blogging platform. There are many platforms that you can choose from. Some of them are free.
Although, these free platforms include Wix, WordPress.com, and Tumblr. It’s generally not recommended to use free blogging platforms because they have many drawbacks such as:
- Unprofessional look
- Limited options for customization
- Low potential for monetization
- Lack of control
Hence, it is recommended that you use self-hosted WordPress. This is known as the perfect choice for bloggers, especially newbies.
WordPress is referred to as an open-source content management system. You can use this software for free as well. All you need to do is pay for the domain and web hosting.
Decide on a Domain Name
A domain name is simply the name of your beauty blog.
Choosing an ideal name for your beauty blog can be a stressful task. In fact, I’ve written 87 Beauty and Makeup Blog Name Ideas to help you out.
However, if you can’t find a name in my list of blog name ideas, choose a unique, recognizable, and memorable name. That also reflects your brand and your style.
- Use a domain name that has a .com extension to it.
- Don’t choose a specific name.
- Keep it short
- Use alliteration
- Keep a unique and creative name.
- Make it memorable
When I decided to name my blog “The Rich Girl Blog,” I did not know how important your blog’s domain name was. I just knew I wanted to be rich(lol).
Although it’s too far in the game for me to change it, I definitely would have made the name of my blog more reflective of my personality.
Related Beauty Blogging Articles
- How to Increase Organic Traffic to Your Blog
- The Best Affiliate Marketing Programs for New Bloggers
- The Easiest Way to Make Money Blogging for Beginners
- 87 of the Best Makeup and Beauty Blog Name Ideas
- The Best Affiliate Programs for Makeup and Beauty Bloggers
Secure your hosting and domain name
After selecting a domain name, it’s time to purchase it along with web hosting. For example, if your blog’s name is “my skincare routine,” you will purchase the domain name that says “myskincareroutine.com.” If it’s available, of course!
You can use a blog hosting service to purchase your web hosting and domain name. One of these services is called Bluehost. I use Bluehost for all of my blogs.
Bluehost is super affordable. We want to keep the cost as low as possible when starting a beauty blog. Plus, Bluehost also has amazing customer support just if you have any difficulties launching your new blog. And WordPress.org is included in their domain plans for FREE.
Using this service is like renting a space for your business. The only difference is that you are renting it online. The purpose of this is that shows your blog to users who have typed your URL.
These are the steps to selecting your web hosting through Bluehost.
When you land on the Bluehost website, you will have options as to which plan to choose. Although the 6.95 plan is recommended, I suggest starting off with the basic plan. You can always upgrade as your blog grows.
Next, choose your domain name, also known as the name of your blog. Remember to make it memorable, unique, and reflective of your personal style.
Once you have completed this process and paid for your plan. It’s now time to rock and roll!
Select and install a unique theme for your blog:
A theme is a software that controls the appearance of your WordPress website. WordPress comes with a default theme already, but it’s better to install a brand new theme.
That theme should be specific to beauty blogging so that you can customize it depending on your audience’s preferences.
There are many premium and free themes available. You should choose a premium theme because it has much better and more professional designs. There are also many other reasons you should use a premium theme.
Create a logo and essential pages
Now that all the basics are covered, move on to creating a logo for your beauty blog. There are multiple methods through which you can create a logo, but the logo maker is commonly used.
Through this platform, you can get a free logo for your beauty blog. You can also pay a small fee for accessing high-resolution logo files. There are also reasonably priced freelance logo designers on sites such as Fiverr.
You also need to create essential pages to provide people with the necessary information. These pages include:
- The about page
- Contact page
Beauty Blogging Ideas
Now that you have all the information needed to start a beauty blog, it’s time to think of topics to blog about. The beauty blogging ideas below are the best blog topics that are typically covered on beauty blogs.
Beauty Blogging Ideas For Product Reviews
I’m sure you have seen products compared and contrasted on Youtube. ( These videos have saved me a few time from wasting money on low-quality products). Anyway, these videos fall under the product review category.
Product review blog post is where beauty bloggers share the products they recently purchased and their experiences. Here are a few examples of beauty blog ideas for product reviews.
- Foundation X vs. Foundation Y- Which one offers the Best Coverage
- Is the New Curling Irons really worth $100
- How to Correctly Use The New Ulta Makeup Brushes
- The Best Shampoos for Curly Hair
- 5 Must-Have Beauty Products You Should Have in Your Makeup Bag
- The Best Facial Mask For Oily Skin
- 3 Skin Tanning Creams You Should Avoid
Beauty Blogging Ideas Based Tutorials and advice:
You can create videos and blog post that demonstrates your expertise and knowledge with your audience. Here are some examples of tutorials and advice style beauty topic ideas.
- How to Contour For Beginners
- How to Achieve a Smokey Eye
- A Quick Morning Makeup Routine for Busy Moms
- 3 Easy Hairstyles for the Girl on The Go
- How to Blend Your Extensions
- How to Use drugstore makeup without looking cheap
- Luxury makeup looks for those on a budget
- How to pick the right concealer for blemished skin
Beauty Blogging Ideas For The Skincare Niche
- How to Achieve Radiant Looking Skin Without Spending a Fortune
- The Best Morning Routine For Puffy Eyes
- How to Make A Natural Face Mask
- My Favorite Skincare Steals
- The Best Moisturizers For Dry Skin
- Face Creams Every MUA must have
- How to Find the Perfect Toner
- How to Reduce the Appearance of Aging Skin
- The Best Vegan Skincare Creams
Final Thoughts on How to Create A Beauty Blog
After all the hectic steps, you’re finally ready to start blogging. You might get overwhelmed by the number of topics you can blog about. It can be a little tricky to decide where to begin from.
So hopefully, the list of beauty blogging ideas was useful. Make sure to brainstorm some ideas and write them down.
I found that when you plan your content before writing it, it turns out to be more organized and concise.
This guide covers most of your queries regarding how to start a beauty blog. With these minimal steps, you can easily get your blog started for generating income, even if you are a beginner.
How to Start A Beauty Blog Frequently Asked Questions
How do I start a beauty Blog and Make Money?
- Starting a blog is relatively easy, as mentioned above. You will need to pick your niche, choose a domain name, then website hosting. Beauty bloggers can make money in several ways. These include affiliate marketing, sponsored posts, joining ad networks, and selling products and services on their blog.
How I write My First Beauty Blog Post
- Writing your first blog post isn’t as hard as you think. Above you will find the best blog post ideas to help you find topics to blog about.
What Should I Post On A Beauty Blog
- There is no right or wrong answer to this question. However if you are classifying your blog as a beauty blog, it’s best to stick to topics related to the beauty industry.